Protecting your private information is important to us. This Privacy Policy governs data collection and usage of the products, services, software, platform and websites (collectively, “Services”) provided by Living with Lolo and its affiliates (collectively, “LOLO”). By using the Services, you consent to the data practices described in this policy and our Terms of Service. If you do not agree to any part of this Privacy Policy, then you should stop accessing the Services. Put another way, by using our Services, you agree to our privacy policy. 

1. Collection of Your Personal Information: LOLO may collect personally identifiable information, such as your e-mail address, name, physical address, telephone number and IP address. If you purchase our Services, we collect and store your billing and credit card information. The information that we collect and store often depends on the type of Service that you use. For example, if you contact our customer service personnel, we may record the phone call or retain the email string or chat transcript for quality assurance purposes. LOLO will not delete customer information other than upon customer request. However, LOLO reserves the right to delete customer information in accordance with any document retention program that it puts in place.

Information about your computer hardware and software may be automatically collected by LOLO. This information can include: your IP address, browser type, domain names, access times, operating system, cookie information, referring website addresses, and Internet Service Provider. LOLO may also collect geolocation information based on visitors’ IP addresses. This information is used by LOLO for the operation of the service, to maintain quality of the service, and to provide general

statistics regarding use of the Services. In order to better understand how users use its site and to improve its services, LOLO may also collect information about your use of our Site, such as pages visited, links clicked, text entered, and mouse movements. 

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through the Services to third parties, such as tax referral services, tax professionals, and so on, this information may be collected and used by them. LOLO encourages you to review the privacy statements of entities or services you access from our Service so that you can understand how those entities collect, use and share your information. LOLO is not responsible for the privacy statements, privacy practices, or content on websites or services outside of those we operate. 

2. Use of Your Personal Information: LOLO collects and uses your personal information to operate and improve our Services and deliver the Services you have requested. LOLO may also use this personal information to inform you of other products or services available from LOLO and its affiliates that may interest you.

LOLO does not sell, rent or lease its customer lists to third parties. In cases where you request us to do so, we will share your personal information with trusted business partners so that they can offer you products or services that you’ve expressed interest in. For example, we will send your information to a general contractor if you request we do so. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party without your consent. 

In addition, LOLO may share data with vendors or processors to help us perform statistical analysis, send you email or postal mail, perform tasks required to complete a purchase transaction, provide customer support, or provide other types of customer relationship management and fulfillment. LOLO may also share information on your use of our Site, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, with third party providers of web and application analytic services in order to enable LOL to understand site usage, detect

fraud and potential threats and improve its Services. All such third parties are prohibited from using your personal information except to provide these Services, and they are obligated to maintain the confidentiality of your information, although in some cases those third parties are allowed to use aggregated and de-identified data for the improvement of their own services. 

Additionally, if you access our Services through a third party, and in the course of doing so you provide information to them, the third party may retain and use the information you provide pursuant to their privacy policy. In such cases, the third party’s use of your personal information is governed by their privacy policy and not the LOLO’s privacy policy. 

LOLO tracks the pages our customers visit within our websites. This data is used to understand our customers’ needs, how customers use our Services, improve our Services and deliver customized content and recommendations to users whose behavior indicates that they are interested in a particular subject area. Please note that any “do not track” signals sent by your web browser or other mechanism have no effect on the collection of personally identifiable information by LOLO. We may use third parties such as Google Analytics for data collection and analytics to collect, process and store your site usage and browser information on our behalf when you use our Services. 

LOLO uses tracking to create remarketing audiences of users based on user behavior and visits to our website. LOLO may also target these users with custom ads based on affinities/interests, geographic and demographic signals. Users can opt out of some or all of these advertising features by visiting Google and Facebook opt-out pages, and the like. LOLO may use email addresses to target users with custom ads through third party advertising platforms. LOLO shares certain customer information described in Section 1 above with third parties to perform services (advertising) on our behalf.